The process of gamification consists of inserting elements from the world of games into real or virtual world processes. What I am suggesting is the creation of quests that involve performing some action(s) on the site or in the games that can be rewarded in some way.
As I do not remember if it is allowed to quote other platforms, I will refrain from commenting, however this option could help in a greater engagement and utilization of the tools that the site offers.
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